Race & Diversity in Collegiate Sports: Are we making progress?


Day Two: June 12, 2018

11:05 am – 12:05 pm




Keynote Speaker:

Floyd A. Keith


CEO of PPA (Planned Positive Attitude) Professional Services, Senior Advisor for DeVos Sports Business Management Program, Professional Development and Executive Coach for several NCAA football and basketball coaches


Session Description:

This keynote address from Floyd A. Keith, currently CEO of PPA Professional Services and past Executive Director of the BCA (Black Coaches and Administrators), will share history, facts and insight on addressing the issue of diversity in intercollegiate athletics.  Because of the sensitivity and impact of diversity and inclusion on the landscape of social consciousness today, this is truly a topic that affects all attendees and this presentation is timely and surely not one to miss.


By the end of the presentation, attendees will be able to:

  • Discuss the reality of the disparity in the representation of leadership of ethnic minority head coaches and administrators in collegiate athletics.
  • Describe the need for instruments of accountability within the hiring process of intercollegiate athletics; particularly at non-historically black colleges and universities.
  • Summarize the political and financial influences on the hiring process on the collegiate campus.
  • Identify the need for instruments of accountability within their respective organization and consider the implementation of a more transparent process.


Speaker Bio:

Floyd Keith has 46 years of expertise in the sports profession. He is currently the CEO of PPA (Planned Positive Attitude) Professional Services; a consulting service providing professional development, executive coaching, diversity and inclusion and motivational speaking.  Previously, Floyd served 12 years as the Executive Director of the Black Coaches and Administrators (2001-2013) and before BCA, he coached Division 1 collegiate football for 30 years.

During his tenure with BCA, the association reinforced its position as the preeminent force for the social consciousness of ethnicity in American sports.

Keith conducted a collaborative effort known as “Equity in Hiring” and coordinated annual “Equity in Hiring Summits” dedicated to the resolution inequities in the hiring of head coaches and administrators.  The BCA’s “Hiring Report Card” under Floyd’s leadership, positively influenced intercollegiate searches were conducted in America.

Floyd is nationally recognized for the development of the “Achieving Coaching Excellence Program” for collegiate basketball coaches of which over 50 head coaching positions resulted for ethnic minorities.

Floyd has received numerous national honors: Sports Illustrated (2004) recognized him as one of “The 101 Most Influential Minorities in Sports”; Black Enterprise (2005)  “50 Most Powerful Blacks in Sports”; All-American Football Foundation 2004 Executive Director of the Year.

His coaching honors include 8 NCAA and AFCA appointments, 3 presidential positions and 2 conference chairmanships.  He was named conference “Coach of the Year” on 3 separate occasions, including the “1995 New England Coach of the Year in Division 1 Football”.  The National Consortium for Academics and Sports awarded him the “2007 Giant Steps Award for Coaching”.  The All-American Football Foundation honored him in 2005 with the Johnny Vaught Outstanding Coach Award. Recently, he was awarded the Bigger Picture Award by the Alliance for Women Coaches in June 2013.

In 2003, he was inducted into the Ohio Northern University Athletic Hall of Fame and was recognized as an ONU Distinguished Alumni in 2008. He graduated in 1970 with a BSED.